Valentine’s Day Ideas for Your Print-on-demand Store

Valentine’s Day is a perfect opportunity to do a bit of holiday marketing for your print-on-demand business. There is a research shows that the average person spends more than $161.57 on Valentine’s Day, totaling $18.2 billion, with over 1 billion spent on greeting cards alone. The all-time high for valentine’s day in the United States was $19.7 billion in 2016. Everyone in a relationship will be searching for a Valentine’s Day gift so that he is not be that person who forgot to pick something up and ended up with chocolates. It is no wonder that Valentine’s Day is important to ecommerce business, especially for print-on-demand business for the reason that creativity and customization are increasingly important in gift-giving.

About Products

Customers in the Millenial age bracket value customization and personalization over other generations. According to consumer behaviour studies, consumers value products that they’ve played a part in creating themselves, and are even more likely to make a purchase once they’ve committed to the customization experience. Before you get started with your Valentine’s Day marketing strategy, you should examine your inventory to identify what products might be appealing to shoppers during this time of year.

For the past few years, there are some popular gifts, such as T-shirts, heart mugs, underwear, pillowcases, phone cases, socks, jewelry, embroidered hats or beanies and so on. And don’t forget to create ‘His & Hers’ collections for your store. Valentine’s Day is a time when shoppers are looking for unique gifts for their loved ones, so consider creating product combos in your store.

There are some great print-on-demand products that you can refer to.

Customized Women’s Wallet

Custom Heart Shaped Letter Necklace

Custom Women T-shirt

Photo Custom Mug

Custom Wood Watch

About Marketing

Engage Customers With Valentine’s Promotions

You can engage your customers with holiday-specific promotions that will drive them to buy from you. A sales promotion is most often seen in the form of a percentage discount but there are other options that may work better for you. Consider a dollar amount discount, free shipping, a gift with purchase, free gift wrapping, and so on.

Present customers with a Valentine’s themed promotion, a valuable incentive to purchase, and any other applicable info to the promotion itself (exclusions, order thresholds, etc.) Onsite prompts like pop-ups and banner messages help conversion rates during Valentine’s Day shopping.

Give Your Store A Romantic Make-over

Put your customers in a gift-giving spirit with Valentine’s themed store makeover. A catchy store design will motivate customers to buy, and showing the Valentine’s Day spirit will enhance their user experience. You can change up your logo, create a landing page with gift ideas, and add a romantic banner image. This is also a good time to change up product descriptions and add some keywords that are applicable to Valentine’s Day. And it is a good idea to use tools like Canva for quick banner ad mockups, and Seasons for holiday-specific effects on your site.

Run a Contest

You can do run a contest and pick up a prize to offer to your customers on Facebook, Instagram or Twitter. Use a hashtag or solicit entries via email. This is a great opportunity to ask users to make user generated content and get people talking about your brand. For example, have your followers mention a friend who they would love to give the gift of your product. At the end of the promotion, you select the winner and their mentioned friend to receive a special something from your store.

Create Valentine’s Themed Content

It is a good idea to start creating Valentine’s themed content now to boost your SEO. Because searches for Valentine’s Day products and gift ideas spike early in the year. Think about what kind of questions your shoppers might have leading up to the holidays, and then create content that would help them find the answers. For example, create a Valentine’s Day Gift Guide.

Don’t Forget The Single People

Valentine’s day is no longer just a day for people to shop for important people. In fact, single men spend an average of $70 on valentine’s day, while single women spend $40 on themselves. So add a few messages that cater to singles, create a separate gift guide for singles, and don’t forget to encourage shoppers to be kind to themselves. Valentine’s day is not just about couples. People also like to entertain their families and pets. On average, shoppers spend less on unimportant people, so consider making search and product ads and looking for affordable gifts.

A Popular Print-on-demand Product – Phone Cases

Market Of Phone Cases

The smartphone has become an integral part of our daily lives. It is predicted that in 2020, 2.8 billion people will have a smartphone.  The grow in phones has been tremendous over the past few years and is only expected to increase. Most of the people are using Android phones or iPhones and they desire appealing cases for their mobile devices. And according to a survey conducted by Statista in 2017, 79% of smartphone owners have a case for their phone.

According to the google trend, you can know that the custom phone case is in heat over the past year in US and have a growing tendency.

And globally, you can know the search popularity by region, and the top market are US, Australia, Singapore, New Zealand and Malaysia.

Why People Buy Phone Cases

There is a similar survey by NPD found that there are 5 main groups of people who buy phone cases:

  • Durable protection—these people are looking for a solid, quality case that will protect their phone
  • Fashion and style—this group of people places the utmost importance on the aesthetics of the case
  • Practical fashion—this group also cares about the case’s aesthetics, but they’re more sensitive to cost
  • Basic protection—this group is the least selective; they want a functional case to protect their phone, but they’re not particularly picky
  • Tech enthusiasts—these people are savvy and generally enthusiastic about all things tech

Phone cases are a popular must-have for many smartphone owners. The motivations for buying cases are vastly different – some people emphasize the practicality and protection, while others are more interested in a case that represents their personal style.

However, many phone cases can be bland and boring. The majority of the youth population opt for a customized phone case. This lets them add their own flair, individuality, and personality to a device that’s going to be on show a lot among their peers. 

Benefits Of Having A Custom Phone Case Business

  • You can sell the phone cases online, both on your own website or your own page on Instagram or Facebook. People can order from you and you can give them an option of bank transfer, Paypal or cash on delivery.
  • Shipping is easy because phone cases are small in size. When you sell phone cases online, you can get low shipping costs and can offer better pricing.
  • The cost of production of custom phone cases is relatively low. If you work with a phone printing company then the start-up investment will be minimal as well.
  • Phone cases are super easy to source. And you can use dropshipping suppliers to find low-cost phone cases. There are many great print-on-demand dropshipping suppliers, such as Pod.cjdropshipping, Printful, etc.
  • There is always a new phone model in the industry. It gives you the opportunity to cater to people’s phone cases needs. You can sell custom iPhone case or custom Samsung cases because they are so much in demand and there is always a new model coming to the market.
  • Use print-on-demand services is a easy and convenient way to make and sell custom designs. You can make and choose your own designs or offer this level of customisation to your clients. Great for working with local sports clubs, fan clubs or promoting a local business.
  • Most of the mobile phone users buy a new phone case every two years. So, it can be an excellent opportunity for you to get repeat customers.

Product Attributes

  • Custom types

Picture custom: Any picture is ok. The couple phone case is a big direction.

Writing custom: The best way to show your personality.

  • Phone case material

TPU

Tempered glass

7 Tips For Starting A Print-on-demand Business

Order Samples

It is essential to order samples always to guarantee the quality when you’re using print-on-demand services and starting a POD business. And you can experience first-hand what it’s like to receive your products. Then you can ensure that your physical product looks and feels as you intended. In addition to ensure product quality, you can also use samples to take your own product photos for your website and social media profiles. What’s more, it’s also possible that something gets lost in translation from the design you see on your screen to your printed product. Try to reach out to your vendor’s customer support for advice on how to fix any issues.

Explain Shipping

You need to think about shipping times and costs, and set the right expectations with customers. You can outline what to expect on your FAQs page or consider creating a separate Shipping page to explain shipping to customers.

About shipping times, don’t forget to account for printing times and be sure to add anywhere from 2 to 4 days for production, or more depending on the product. And about shipping costs, try to partially or fully absorb your shipping costs into your retail price and provide free shipping in case that the surprise shipping costs added at checkout deter customers from buying. Even if you can only offer free shipping for specific regions, it is also a great sales sweetener. And conditional free shipping, for example, gets free shipping when you spend $30 or more, encourages customers to add more to their cart to reach the threshold and usually helps you achieve a better total shipping rate by shipping everything together.

Use Mockups

You can easily avoid the situation that customers decide not to because  they don’t know what the product looks like simply by using mockups. For instance, if your print on demand company sells t-shirts, using a t-shirt template and mockup makes it possible for you to create products that your consumers can easily view to get a better idea of what it will look on their own body.

Provide Better Customer Service

When starting a print-on-demand business, get your customers to picture your products in their lives, and create a stellar customer service process, then you’ll likely be more successful. No business is perfect, but what matters most is how you respond when things don’ t go as planned.

There are a few ways to provide better customer service. Try to be easy for your consumers to contact and really listen to what they have to say. Strive to understand why they make a particular suggestion or have a specific complaint. Also, create a customer care policy so you treat everyone the same.

satisfaction survey

Hire A Designer

Finding a designer is very important for you to start your print-on-demand business. However, you’ll run into issues where other people will be running the same design as you. So hire your own designers. The first place you can go to is Upwork.com. You can actually do a search for all the designers and post a job listing. Other places you can look at are 99 designs or Freelancer.com. And the good thing about these two sites is you can run contests through them and have other designers create designs for you so you can compare on which design you want to work with. And remember that it’s illegal if you hire someone to create fan art based on famous characters.

Focus On A Niche

To make marketing easier, it is a good idea to focus on a niche and have a clearly defined audience. And because your targeting decisions will be that much more precise, you can create products that are in demand, lower the costs to acquire customers, and maximize your potential profits.

And about marketing, there are some ideas that you can get started:

  • Start an Instagram account and create content for your target audience. Get followers and build relationships among your prospective customers.
  • Run Facebook ads targeting the interests of your target customers. You can also use Facebook ads to test out your designs for as little as $10 to see which ones resonate with your audience.
  • Collect emails from visitors so you can continue to market to them for free.
  • Get your products into the hands of influencers who can contribute some of their clouts and help you make sales.

Get Idea From Pinterest

You can go to different places to get your design ideas. The first place you can go to is Pinterest. You can get ideas and inspiration from that design and create something unique to you. Any designs that you find, you should customize it to your own business. Other than Pinterest you can go to Etsy as well. When it comes to design testing, you can actually ask your customers what they want to or email that question to your email list like what do you like more A, B, C or D? Then get the reply and see what people actually liked then run an advertisement to it.

11 Best Print on Demand Sites

Print on demand sites are sites where printing is done in small quantities based on the order. They allow you to create your designs online, set up a shop or get a link to share on social media and sell without ever owning inventory or managing a shipment. The following are 11 best print on demand sites and you can choose suitable sites according to your demand.

  • Pod.cjdropshipping

Pod.cjdropshipping is a part of cjdropshipping which is a great dropshipping website with huge warehouses and database of products as well as worldwide shipping. It is one of the best and most popular print on demand site based on traffic and feedback. And it is in combination with dropshipping. Only thing you need to do is to sell online print on demand products. There are wide range of printable products that you can sell, including office, bags, shoes, jewelry, watches, clothing, sports, outdoors, home, toys, phone accessories, etc. You can sell these print on demand products on your own site, such as Shopify, WooCommerce, etc. It provide fastest shipping time by CJ fulfillment and there will be quality checking before shipping them out.

  • Redbubble

Redbubble is an online marketplace for print-on-demand products based on artwork submitted by a diverse community. It has a substantial online presence and designs are offered in their main marketplace, which means more traffic to your designs. Using quality designs and providing accurate listing details will help your designs appear in Redbubble search, bringing you new customers. Customers can print a wide variety of merchandise like t-shirts, skirts, notebooks, duvet covers, postcards, hoodies, scarves, stickers and more at Redbubble. Redbubble has a global third-party printer and shipper network that can make and send your customers’ orders to their doorsteps. It is free to join and it has easy to use interface and fast upload process.

  • TeeSpring

Teespring is an online marketplace and has a minimum quantity requirement for printing. And you can either choose an existing design on the portal or create one of your own. You can print T-shirts and other apparel, home decoration, mugs and gift items. What’s more, T-shirt designs can be browsed by Age, Family, Hobbies, Animals, Locations, Sports, Music, Occasions and alike. When you create a Teespring campaign, you can set the selling price of your products. The more items you sell from a campaign, the cheaper the base cost will be. International shipping can take 10-16 business days once production begins if you are in the US, Canada, or anywhere in Europe. Rush shipping is also available and take 2-5 business days to reach US.

  • Zazzle

Zazzle is another another marketplace to list your products on. At Zazzle you can create 1300+ items and then further customize them to make them. One can choose art of an artist or design something themselves. You can print t-shirts, buttons, tote bags, invitations, mugs, stickers, business cards, kid’s clothes, kid’s pacifiers and more. And there are tutorials and tips from Zazzle to improve your product. Zazzle handles production, payment processing, shipping, returns, and customer service so you can focus on creating and selling your products. It also offers helpful promotional tools, plus useful tracking reports. With Zazzle, you set up your own royalty rates and you can earn also on referrals. Their minimum payout is $50 and you can get 15% per referral sale and up to 17% if you do volume.

  • Custom Ink

Custom Ink was found in 2000 and has over 100 million custom t-shirts. It is one of the print on demand websites for beginners. It has a friendly user interface and a good reputation. And it also allows you to create your own fundraiser which is one of their unique points. Your contributors become like your venture capital backers so you can start your own company and they can get some shirts with your brand. It is the t-shirt printing expert for team, school, company, or any occasion.

  • Teepublic

If you’re an indie designer who specializes in funny and unique art, Teepublic is an excellent option. With Teepublic, you’ll have the opportunity to put your designs on mugs, t-shirts, posters, notebooks, and more. After you put your design up on your digital store, Teepublic will do the other things for you. Teepublic will in charge of shipping and printing when customers shop your designs. They also guarantee high-quality products and exceptional customer service.

  • Fine Art America

Fine Art America is a platform that is heavy on art and is a place where artists mostly publish their designs in the form of frames and canvas. You won’t find shirts or any other type of clothing on Fine Art America. And you can print wall art, home decoration like cushions, shower curtains, bath towels, Tech products like chargers and phone cases and select beach gear at it. You can find higher quality products if you’re into home decoration and art.

  • Society6

At Society6, artists across the globe can upload and sell their art. It’s a very active community and marketplace where talent and quality can definitely be found. Apart from products like apparel, gifts, furnishings one can also order art prints, framed art prints and stretched canvases. Sometimes, it is difficult to put up art because each item has a different size specification. When you sell on Society6, you still control the rights to your artwork. You set the prices and select which products you are comfortable being made from your designs. With a built-in online store, setting up your digital storefront is quick and painless. The company has easy-to-follow guidelines to make sure your products print in the best resolution and handles all customer service for you.

  • CafePress

CafePress has a ton of items to sell and offer good margins and lower base costs thanks to being one of the oldest in the list. It has one of the most extensive assortment of products available to host your designs. They have options to print t-shirts, sweatshirts, mugs, and posters, as you’d expect. But customers can also choose to print your creations on stuffed animals, messenger bags, calendars, and even clocks. CafePress offer international currencies for the USA, Canada, Australia, UK, and the European Union.

  • Spreadshirt

Spreadshirt has over 100 unique products for customers to make, buy, and sell their designs on in their marketplace. And it has an easy to use interface and a ton of options you can play with as an artist. It claims to have sold over 20 million items already. Some of the products you can sell at Spreadshirt are kid’s clothing, water bottles, phone cases, tablet cases, etc. It usually goes for trending items so whatever is new in the market that’s making waves might be available fast at Spreadshirt. Spreadshirt allows you to make your designs available through one or two sales channels. The one is that you can publish and sell your designs on Spreadshirt.com to 50,000+ daily visitors. And you earn your design price with each sale. The other is to sell in your own Shop which will make you a Shop Partner eligible to earn Affiliate Commissions.

  • Printful

Printful is the one print on demand site that easily integrates with more than 10 e-commerce platforms, such as Shopify, Etsy, Amazon, eBay and more. It has been in business since 2013 and is one of the top players in the POD industry. Having locations in both the USA and Latvia, allows Printful to offer a fast and reliable service to most countries in the world. You can add your design to more than 200 different products. There are different types of clothes, accessories, wall art, phone cases and other stuff like towels, bed accessories, etc. Besides print on demand Printful also offers Warehousing and Fulfillment service alternative to FBA.