Holiday Tips For Print-on-Demand Store

The holiday season is a great time for your print on demand business to attract new leads while satisfying the needs of your current customers. When the holiday season arrives, eager shoppers start browsing stores to find new goodies and gifts. To ensure a great shopping experience, there are lots of work to do. And your products, shipping, service is really important for your print on demand store. The following will give some holiday tips for your print on demand store.

About Products

  • Optimize Your Products’ SEO

Make sure your products are named in a way that your store’s or marketplace’s search engine can find them easily. And you should add relevant keywords to the product description to make it informative and SEO-friendly. If you have your own store, do some test searches on your site. Enter some keywords, see what comes up in the search results, and do some name-tweaking if necessary.

  • Keep Good Grammar And Consistent Spelling

You should correct typos or other mistakes in your product titles and descriptions. Keep good grammar and consistent spelling make your store look more professional and trustworthy. What’s more, if there are typos in your product names, it might prevent them from turning up in search results. You can take advantage of free software like Grammarly that can automatically detect grammar, spelling, punctuation, and word choice errors in your writing.

  • Add Holiday-themed Products

With different kinds of holidays approaching, you can adapt to the festivities with some appropriately-themed designs. For example, when Valentine’s Day is coming, you can add lovers some print on demand products, such as Custom Heart Shaped Letter Necklace, Photo Custom Mug which also introduced in the Valentine’s Day Ideas for Your Print-on-demand Store.

About Shipping

  • Pay Attention To Production Deadlines

Delivery times and cut-off dates are immensely important for customers. Nobody wants to buy a Christmas present online, and discover it can’t be delivered until mid-January. Print on demand products need production time and holidays and high-volume seasons may cause production times to be slower than the listed average. And shipping time also needs to be calculated. You shouldn’t sell holiday print on demand products when there are only several days before the holiday to guarantee the holiday products can arrive on time.

  • Learn About Supplier Support Working Time

To make sure that you can contact your supplier in time, you need to learn about their working time. Supplier which provides products and shipping is really important. There are 11 Best Print on Demand Sites that you can refer to.

About Service

  • Notify Your Customer About Holiday Issues

There are some issues that you need to notify your customer. For example, check and inform your clients about Production Time changes, advise your clients that shipping can take longer, update product listings or descriptions to include all the information – shipping times and production times, and update your FAQ.

Ways to Drive Traffic to Dropshipping or Print on Demand Stores

Traffic is the most important matter in your dropshipping or print on demand business. Traffic generation can help an online ecommerce store to skyrocket sales and earn more profits. And according to the State of Inbound, generating traffic and leads is the leading challenge facing companies today. If you want to get sales, you must have visitors who enter their store and show interest in your products. It is necessary to know about the different ways to drive traffic to your dropshipping or print on demand stores. The following will introduce this and building up a consistent stream of visitors takes time and effort.

Optimize SEO

If you don’t want to pay for traffic, SEO is a good choice. By optimizing your store for search engines like Google, you can drive a huge amount of FREE traffic.

First, you should optimize your site, especially your product descriptions and images. Once you optimize those elements, when someone searches for a product, your product could rank number 1 on search result pages. In specific, you should add relevant keywords to the product description to make it informative and SEO-friendly. And for image optimization, use keywords for your image names, optimize alt attributes carefully, choose image dimensions and product angles wisely, reduce the file size of images.

Second, encourage reviews and comments also improve SEO. To get more customer reviews and comments on your product, you can add some call to action buttons for customers to leave a review on your store. And you can make your review process easy and make it mobile. You can also give your customers something valuable in exchange for reviews and comments.

Third, Write and update blog posts helps increase the chances of visitors stumbling upon your blog when searching for something on Google. And you can also give your customers a useful piece of information about benefits, tips, and tricks to use your products better.

Run Ads

You can run Facebook video ads, Instagram ads, and Google ads. Facebook video ads can target audiences and when running them, remember to use how-to videos and tie UGC into them. And on Instagram, you can run photo ads, video ads, carousel ads, slideshow ads, and stories ads and select from unique CTA buttons. You can also run Google ads which include display advertising and search advertising.

Review On Other Websites

Quora, Reddit are good websites for you to participate in to drive a huge amount of traffic to your store. You can answer questions related to dropshipping or print on demand business or products on Quora. And on Reddit, you can submit store links that are relevant to each specific community. You can also comment on it. What’s more, you can leave valuable comments on some dropshipping or print on demand blogs or videos by YouTube relevant experts. The earlier you review, the more traffic it will bring to your store.

Create Videos

Create videos on your YouTube channel is a good idea to get free traffic. And you can create customer testimonial videos, product review videos, and educational videos. Except for YouTube, you can also place your videos on other platforms, such as your other social networks, DailymotionVimeo or even 9GAG TV.

Email Marketing

Building an engaging email list is one of the most effective methods for driving traffic to your online shop. Using OptinMonster, you can create a personalized marketing campaign addressing the needs of individual users. For example, you can encourage new visitors to sign up for your list, target existing customers with personalized promotional campaigns, and even target abandoned customers to complete their transactions.

Valentine’s Day Ideas for Your Print-on-demand Store

Valentine’s Day is a perfect opportunity to do a bit of holiday marketing for your print-on-demand business. There is a research shows that the average person spends more than $161.57 on Valentine’s Day, totaling $18.2 billion, with over 1 billion spent on greeting cards alone. The all-time high for valentine’s day in the United States was $19.7 billion in 2016. Everyone in a relationship will be searching for a Valentine’s Day gift so that he is not be that person who forgot to pick something up and ended up with chocolates. It is no wonder that Valentine’s Day is important to ecommerce business, especially for print-on-demand business for the reason that creativity and customization are increasingly important in gift-giving.

About Products

Customers in the Millenial age bracket value customization and personalization over other generations. According to consumer behaviour studies, consumers value products that they’ve played a part in creating themselves, and are even more likely to make a purchase once they’ve committed to the customization experience. Before you get started with your Valentine’s Day marketing strategy, you should examine your inventory to identify what products might be appealing to shoppers during this time of year.

For the past few years, there are some popular gifts, such as T-shirts, heart mugs, underwear, pillowcases, phone cases, socks, jewelry, embroidered hats or beanies and so on. And don’t forget to create ‘His & Hers’ collections for your store. Valentine’s Day is a time when shoppers are looking for unique gifts for their loved ones, so consider creating product combos in your store.

There are some great print-on-demand products that you can refer to.

Customized Women’s Wallet

Custom Heart Shaped Letter Necklace

Custom Women T-shirt

Photo Custom Mug

Custom Wood Watch

About Marketing

Engage Customers With Valentine’s Promotions

You can engage your customers with holiday-specific promotions that will drive them to buy from you. A sales promotion is most often seen in the form of a percentage discount but there are other options that may work better for you. Consider a dollar amount discount, free shipping, a gift with purchase, free gift wrapping, and so on.

Present customers with a Valentine’s themed promotion, a valuable incentive to purchase, and any other applicable info to the promotion itself (exclusions, order thresholds, etc.) Onsite prompts like pop-ups and banner messages help conversion rates during Valentine’s Day shopping.

Give Your Store A Romantic Make-over

Put your customers in a gift-giving spirit with Valentine’s themed store makeover. A catchy store design will motivate customers to buy, and showing the Valentine’s Day spirit will enhance their user experience. You can change up your logo, create a landing page with gift ideas, and add a romantic banner image. This is also a good time to change up product descriptions and add some keywords that are applicable to Valentine’s Day. And it is a good idea to use tools like Canva for quick banner ad mockups, and Seasons for holiday-specific effects on your site.

Run a Contest

You can do run a contest and pick up a prize to offer to your customers on Facebook, Instagram or Twitter. Use a hashtag or solicit entries via email. This is a great opportunity to ask users to make user generated content and get people talking about your brand. For example, have your followers mention a friend who they would love to give the gift of your product. At the end of the promotion, you select the winner and their mentioned friend to receive a special something from your store.

Create Valentine’s Themed Content

It is a good idea to start creating Valentine’s themed content now to boost your SEO. Because searches for Valentine’s Day products and gift ideas spike early in the year. Think about what kind of questions your shoppers might have leading up to the holidays, and then create content that would help them find the answers. For example, create a Valentine’s Day Gift Guide.

Don’t Forget The Single People

Valentine’s day is no longer just a day for people to shop for important people. In fact, single men spend an average of $70 on valentine’s day, while single women spend $40 on themselves. So add a few messages that cater to singles, create a separate gift guide for singles, and don’t forget to encourage shoppers to be kind to themselves. Valentine’s day is not just about couples. People also like to entertain their families and pets. On average, shoppers spend less on unimportant people, so consider making search and product ads and looking for affordable gifts.