Traffic is the most important matter in your dropshipping or print on demand business. Traffic generation can help an online ecommerce store to skyrocket sales and earn more profits. And according to the State of Inbound, generating traffic and leads is the leading challenge facing companies today. If you want to get sales, you must have visitors who enter their store and show interest in your products. It is necessary to know about the different ways to drive traffic to your dropshipping or print on demand stores. The following will introduce this and building up a consistent stream of visitors takes time and effort.
If you don’t want to pay for traffic, SEO is a good choice. By optimizing your store for search engines like Google, you can drive a huge amount of FREE traffic.
First, you should optimize your site, especially your product descriptions and images. Once you optimize those elements, when someone searches for a product, your product could rank number 1 on search result pages. In specific, you should add relevant keywords to the product description to make it informative and SEO-friendly. And for image optimization, use keywords for your image names, optimize alt attributes carefully, choose image dimensions and product angles wisely, reduce the file size of images.
Second, encourage reviews and comments also improve SEO. To get more customer reviews and comments on your product, you can add some call to action buttons for customers to leave a review on your store. And you can make your review process easy and make it mobile. You can also give your customers something valuable in exchange for reviews and comments.
Third, Write and update blog posts helps increase the chances of visitors stumbling upon your blog when searching for something on Google. And you can also give your customers a useful piece of information about benefits, tips, and tricks to use your products better.
You can run Facebook video ads, Instagram ads, and Google ads. Facebook video ads can target audiences and when running them, remember to use how-to videos and tie UGC into them. And on Instagram, you can run photo ads, video ads, carousel ads, slideshow ads, and stories ads and select from unique CTA buttons. You can also run Google ads which include display advertising and search advertising.
Review On Other Websites
Quora, Reddit are good websites for you to participate in to drive a huge amount of traffic to your store. You can answer questions related to dropshipping or print on demand business or products on Quora. And on Reddit, you can submit store links that are relevant to each specific community. You can also comment on it. What’s more, you can leave valuable comments on some dropshipping or print on demand blogs or videos by YouTube relevant experts. The earlier you review, the more traffic it will bring to your store.
Create videos on your YouTube channel is a good idea to get free traffic. And you can create customer testimonial videos, product review videos, and educational videos. Except for YouTube, you can also place your videos on other platforms, such as your other social networks, Dailymotion, Vimeo or even 9GAG TV.
Building an engaging email list is one of the most effective methods for driving traffic to your online shop. Using OptinMonster, you can create a personalized marketing campaign addressing the needs of individual users. For example, you can encourage new visitors to sign up for your list, target existing customers with personalized promotional campaigns, and even target abandoned customers to complete their transactions.